GL Print have always been known for the superb quality of print that only Litho printing can really provide.
However, with our latest investment in the market-leading digital press; the XEROX 700, we are now happy to say that we believe we are starting to see digital printing starting to rival the quality of Litho.
Great for Short Runs
The benefits of digital printing are massive in the new world of instant and highly targeted marketing that demands instant impact.
Digital print is ideal for short runs – never economical with Litho – and because its so cost-effective on small runs, your marketing messages can be highly personalised by introducing more than just “Dear Eric” at the top!
Recipients can be profiled, and individual messages, even images, are now simple to target based on previous consumer-behaviour or even purchase data.
And today we can offer print quality from our new digital press to rival litho, and our clients can have the option to do all this with the same visual impact.
Here’s how it works – the new Xerox 700 has a unique print process, more like a press, that produces perfectly flat output – normally the curly paper is a dead giveaway of older digital technologies.
Litho is still the tops for absolute quality and consistency, but digital is really getting there fast.
So, now we can offer our clients the option to test market different promotional offers and executions at a fraction of the cost without significant loss of visual impact.
And because of the unparalleled turnaround offered by digital, campaign results can be measured and messages fine-tuned almost immediately.
Call GL Print Now!
Call me now on 01189 811 777 to see a demo and see if you can tell the difference, or visit our website for more information about all the services GL Print can offer.